- Product Internal Links
- Unoptimised Breadcrumbs
- Duplicate Content
- Product Variants
- Unoptimised URL Structure
- Non-Descriptive Alt Tags
AI is definitely disrupting the search landscape, some even wonder, is traditional SEO going down the drain?
Here's the lowdown:
AI is augmenting, not replacing, SEO. While AIOs are reshaping the landscape, they don’t eliminate the need for thorough groundwork and strategy. Consider AI a powerful ally that can help you better understand user intent, optimise content, and anticipate future search trends.
Keywords are still cool, but context is the real VIP.
AI search engines is all about understanding the meaning behind those searches and generating the right response. The focus will be on delivering valuable content that truly answers your audience’s burning questions but ensuring content is semantically optimised is still critical for achieving visibility and relevance.
Content is still king, but it better be top-notch.
AI search engines continue to get smarter at identifying and weeding out the fluff, demonstrating experience, expertise, authority, and trustworthiness (E-E-A-T) is more critical than ever.
Brand authority is increasingly important.
Continuously growing a strong foundation of high-quality (and relevant) backlinks, fostering positive brand reputation and mentions (publishers, UGC, etc), and achieving industry recognition (think awards and positive reviews) helps establish your website/brand as a definitive expert within your field, as perceived by AI search engines.
Technical SEO remains essential.
While Semantic SEO provides contextual understanding, technical SEO ensures the structural framework (crawlability, indexability) for AI and Search Engines to discover and index your content. Ensure that you talk to your SEO about this and make sure these are properly incorporated within your business’s monthly dev sprints!
It's is an Exciting Era for SEO.
Ready to evolve with us and get even better? Let’s take your SEO to the next level. Come have a chat!
