Brands that sell through retail as well as direct. Beauty, personal care, food and beverage, where the job is trial and repeat rather than a single checkout. Media has to build demand a buyer will notice, and the numbers have to survive a conversation with a category manager.
[Demand] +
- Awareness and reach planning
- Paid social and creator
- Category and competitor mapping
[Retail] +
- Retail media and marketplaces
- Range and ranging support
- Trade facing reporting
[Repeat] +
- Subscription and replenishment
- Email, SMS and lifecycle
- Retention economics
Direct sales are the fastest read on whether a product works. They are rarely the whole business. We treat owned channels as the proving ground and retail as the scale, so the two are planned together instead of argued over.
Serious about growth? So are we.
Strategy and AI sharpen every decision. People still make them.