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Retention & Lifecycle

The second purchase is cheaper than the first.

Acquisition takes the attention and retention pays the bills. Email, SMS and loyalty run as a growth channel with their own targets, not as a newsletter someone sends when there is time.

[Lifecycle] +
  • Email and SMS
  • Klaviyo flows
  • Welcome and win back
[Loyalty] +
  • Loyalty programs
  • Subscription and replenishment
  • Referral
[Economics] +
  • Segmentation
  • Repeat rate and LTV
  • Retention forecasting

Serious about growth? So are we.

Strategy and AI sharpen every decision. People still make them.