We lead and manage investment into customer acquisition, with central metrics shifted to attributed new customer CAC and profit ROAS. Creative and media in lockstep, incrementality over last click, and direct platform access across the mix.
[Paid Search] +
- Google Ads, direct access
- Shopping and feed management
- Automated brand bidding with Revvim
[Paid Social] +
- Meta, TikTok, Pinterest, Snapchat
- Creative and media in lockstep
- Incrementality testing
[Affiliates] +
- Program launch and growth
- AUS and USA networks with Rakuten
- Partner and publisher management
+187%
Culture Kings Paid Search revenue, 12 months
+250%
Drool revenue year on year
AUS + USA
Affiliate programs launched and scaled
Serious about growth? So are we.
Strategy and AI sharpen every decision. People still make them.